Branding Questionnaire

Client input is the foundation upon which successful brand identities are built. This survey will help you articulate and identify the overall goals of your logo design, including specific questions regarding your industry, messaging and clientele. Answer each of the questions in a thorough but brief and clear manner, and feel free to add any additional notes or comments at the end of the survey.

First Name*
Last Name*
Email*
Phone*
Company Name
Current website
Tell me about your business. How would you describe your products and/or services?
What are the short term and long term goals for your company?
What do you want to be known for? What makes your business unique?
What values drive your business/brand?
How does/will your company sell its products and/or services?
Who are your key customers/target audience? (current and prospective) Describe your ideal customer or client in detail as if they were a real person.
What is your client/target audience’s most basic problem, that you have the solution for?
Who are your main competitors?
What key factors differentiate your company/brand from the competition?
List three words (adjectives) to describe how the audience should perceive your brand.
What feeling or message do you want your logo to convey to those who view it?
What is the primary goal for your new brand identity?
Do you have any color preferences, or colors that you do not wish to use?
Do you have a tagline?
Do you have any specific icons or imagery in mind for your logo?
Do you have a preference on typography? (ex: bold, light, hand drawn, script, etc.)
What three brands do you love and why? What logos appeal to you and why? Think in terms of your business, not just brands that you personally like.
Do you need web design services?
Any last details or creative considerations? Every detail matters and I want to ensure we are on the same page throughout this collaborative process!

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